The short version
- Hunter is Salesforce’s outbound sales agent, announced September 11, 2026 in the job-ready agents portfolio: in pilot now, with general availability stated for November 2026.
- It is the first agent built on Salesforce’s new long-horizon runtime: memory across sessions, durable execution, and dynamic steering, built for goals that take weeks, not chat turns.
- Piper, the inbound pipeline agent, is already GA; Hunter is its outbound counterpart. Inbound-heavy teams do not need to wait for November.
- The cited proof point, 60% of pipeline built by Hunter at Perk, comes from pilot coverage; treat it as a pilot result from one company, not a benchmark.
- Pricing is unannounced and no official per-agent edition mapping exists. The preparation that pays off, ICP definitions, territory data, outreach policy, CRM hygiene, is edition-independent.
The One Everyone Is Waiting For
Of the seven job-ready agents Salesforce announced on September 11, six shipped GA or near it. The seventh is the one sales leaders keep asking about: Hunter, the outbound sales agent, in pilot now with general availability stated for November 2026. This post is the pre-GA briefing: what is actually verified, what the runtime underneath it means, and the preparation worth doing in October.
What Hunter Is, and the Runtime Underneath
Hunter generates pipeline outbound: researching accounts and working prospects toward booked meetings, where its GA sibling Piper converts inbound interest. The more consequential fact is architectural: Hunter is the first agent built on Salesforce’s long-horizon runtime, infrastructure for goals that take weeks rather than chat turns.
Long-horizon, in Salesforce’s framing, means three things: memory across sessions (the agent remembers the territory it is working), durable execution (interruptions do not reset the goal), and dynamic steering (a human can redirect a running agent without killing it). Outbound is the obvious first application, because a territory is not a conversation; it is a campaign with state. Whatever Hunter turns out to be worth, the runtime is the part that will outlive it, and every long-running agent Salesforce ships after this inherits it.
The Proof Point, Read Carefully
The number circulating in coverage is striking: at Perk, a pilot customer, Hunter is reported to have built 60% of the company’s pipeline. Read it the way you would any vendor-era pilot stat: one company, pilot conditions, reported through launch coverage rather than an audited case study. It tells you the ceiling is interesting; it does not tell you your number. Our ROI playbook is the honest way to model what outbound deflection and agent-sourced pipeline would be worth in your motion, kill threshold included.
What It Costs, and What Nobody Has Published
Pricing: unannounced. Edition availability: unannounced, and worth repeating that no official per-agent edition mapping exists for any of the job-ready agents, so treat any confident table you see as someone’s guess. What is safe to assume is the consumption model: the rest of Agentforce meters through Flex Credits, and the Core vs Advanced vs Max guide covers that arithmetic, including the top-up price that effectively caps your downside while volumes are unknown.
Prepare in October, Switch On in November
Everything on this list is worth doing even if Hunter never touches your org, which is exactly why it is the right preparation:
- Write the ICP down. An outbound agent executes definitions; fuzzy ones execute fuzzily. Named segments, disqualifiers, and territory boundaries an agent could act on.
- Clean the account and contact layer. Duplicates, dead emails, and ownerless accounts become automated embarrassment at outbound speed.
- Document the outreach policy. Channels, cadence caps, quiet hours, opt-out handling, and who approves copy. This is the guardrail conversation to have before an agent is drafting touches, not after.
- Baseline your pipeline metrics. Meetings booked, opportunity creation rate, cost per meeting. If you cannot see the before, nobody can prove the after.
We will update this post at GA with what the documentation actually confirms. If you want the groundwork done with you, baselines, data hygiene, policy, and the pilot design, that is a fixed-price scope for our Sales Cloud practice, sized on a free 30-minute call.