Case Study · Givergy · Fundraising Technology

Givergy sells fundraising tech in five regions. We rebuilt the machine that quotes and closes it.
A fundraising-events technology company was running a five-region commercial operation on hand-built quotes, a leaking self-sign-up funnel, and financial data nobody trusted. As their embedded Salesforce team we re-platformed the whole quote-to-cash process - quote groups, standard contracts, region-specific e-signature documents - and migrated roughly 28,000 opportunities into production without stopping the business.
Industry
Fundraising / charity-events technology
Platform
Salesforce Sales Cloud + Conga
Timeline
Ongoing, 14+ months
Outcome
A clean quote-to-cash pipeline at scale
The challenge
Givergy: a five-region platform with a hand-built commercial back office
Givergy powers charity auctions and fundraising events across the UK, US, Canada, Australia, and Hong Kong, selling platform subscriptions plus onsite staff and equipment. Salesforce was the commercial engine behind it - and it was straining. Quotes and agreements were assembled by hand, the self-sign-up funnel leaked duplicate leads and missed welcome emails, invoice data was missing its subscription-versus-onsite splits, and fourteen overlapping opportunity flows were hitting platform limits on every deal close.
No repeatable quote-to-contract document
Service agreements and quotes were assembled by hand, contracts lived on a makeshift object, and multi-year, renewal, and add-on deals were each handled ad hoc.
A leaking self-sign-up funnel
Charities signing up from the website produced duplicate leads, opportunities, and contracts, with welcome and password emails arriving late or not at all.
Financial data you could not report on
Invoice lines were missing their subscription and onsite splits, quotes had no line items, hundreds of records were owned by inactive users, and some products carried negative margins.
Automation hitting the ceiling
Fourteen opportunity flows, undocumented, were colliding on close - one deal could not close at all because three flows in the same transaction blew past platform limits.
Leads routed to the wrong region
With five regions and white-label reseller partners, leads landed with the wrong owner and country mismatches were constant.
The architecture
One quote-to-cash pipeline, five regions, migrated live
We rebuilt the commercial core on standard Salesforce objects - real quote line groups, standard contracts, region-aware documents - wired an e-signature pipeline through it, and migrated the entire opportunity history into it without interrupting the sales team.
Sources
Rebuilt by Cloudsheer
Outcomes
What we built
A real quote-to-cash data model
A quote line group object, migration from a makeshift contract to standard Salesforce Contracts, and four opportunity types - subscription, renewal, multi-year, add-on - each with its own layout. A single Apex process creates the contract, event, line items, and next-year renewal in one transaction on close.
A custom quote editor
A component for building quotes with line, group, and quote-level discounts and live gross margin - so a rep prices a deal correctly without a spreadsheet.
Region-aware e-signature documents
Service-agreement, quote, and proposal templates for each region - UK, US, Canada, Australia, Hong Kong - sent for signature in one flow, with the signed return automatically marking the quote accepted and advancing the opportunity.
Lead routing that respects geography
Country-to-region mapping and state-based US allocation with round-robin assignment and out-of-office fallback, plus website lead-source normalization - so leads reach the right owner in the right region.
A funnel that stopped leaking
Deduplication on the self-sign-up path and repaired welcome and password emails, so a charity that signs up gets one clean record and the emails it expects.
Financial data made reportable
Backfilled subscription and onsite splits across tens of thousands of invoice records, replaced stale product line items, and reassigned records owned by inactive users - so finance could finally trust the numbers.
Automation untangled
The fourteen colliding opportunity flows consolidated to five, documented, and kept clear of platform limits - deals close cleanly now.
How we did it
Rebuilding the commercial engine while the sales team kept selling
Givergy sells fundraising technology across five regions, and its Salesforce had been carrying that on improvised parts: quotes assembled by hand, contracts living on a makeshift object, a self-sign-up funnel that leaked duplicates and missed welcome emails, and fourteen overlapping opportunity flows that collided on every deal close. The constraint that shaped the whole engagement was that none of this could stop - we were rebuilding the commercial engine of a live, revenue-generating business.
The core rebuild put the process onto standard Salesforce objects that scale: a real quote line group model, a migration from the makeshift contract to standard Contracts, and four opportunity record types for subscription, renewal, multi-year, and add-on deals. A single Apex process now creates the contract, the event, the line items, and next year's renewal opportunity in one transaction when a deal closes, replacing what had been a manual scramble. A custom quote editor gives reps line, group, and quote-level discounts with live gross margin, so a deal is priced correctly in Salesforce rather than in a spreadsheet.
The document layer is where the engineering got detailed. We built region-specific service-agreement, quote, and proposal templates - UK, US, Canada, Australia, Hong Kong - sent for signature through Conga in one flow, with the signed return automatically marking the quote accepted and advancing the opportunity. Conga's Word templates do not support nested conditional logic, so we pre-processed the logic in the queries and, when a table-grouping bug produced blank pages, traced it to hidden page breaks in the template and escalated it to Conga support to resolve properly. These are the details that separate a demo from a document a customer actually signs.
Cutover meant migrating roughly 28,000 opportunities and every existing quote into the new model in production, backfilling the subscription-versus-onsite splits across tens of thousands of invoice records so finance could report on them, and consolidating those fourteen colliding flows down to five - one of which had been preventing a specific deal from closing at all because three flows in the same transaction blew past platform limits. The result is a quote-to-cash pipeline that holds up at five-region scale.
How we delivered
Ongoing, 14+ months, start to finish
Discovery & stabilize
Early 2025: org review, self-sign-up and email fixes, portal UX, and a full map of the automation.
Clean the data
Spring-summer 2025: invoice backfills, product catalog refresh, region and state lead routing, the flow consolidation.
Build the new process
Late summer 2025: quote groups, standard contracts, the record types, the custom quote editor.
E-signature & branding
Autumn 2025: region-specific Conga e-signature automation and white-label partner login pages.
Production cutover
Winter 2025-26: roughly 28,000 opportunities migrated live, reports built, and ongoing hypercare.
The results
What changed for the business
| Metric | Before | After |
|---|---|---|
| Quote-to-contract | Assembled by hand | Repeatable, one-transaction close |
| E-signature | Ad hoc | Region-aware, one-click send-and-return |
| Opportunity history | Makeshift objects | ~28,000 migrated to standard model |
| Invoice data | Missing splits | Backfilled and reportable |
| Opportunity flows | 14, hitting limits | 5, documented and clean |
| Lead routing | Wrong region and owner | Mapped by country and state |
Outgrowing hand-built quotes and contracts?
Book a free 30-minute scoping call. We will map your quote-to-cash process, spot where it breaks at scale, and hand you a plan to rebuild it on standard Salesforce - migration included, at no cost to start.
Client identifying details have been anonymized at the client's request. Metrics reflect the outcomes of a real engagement.
