Mr. Manhole sells at trade shows. We built the Salesforce engine that works the leads.

Mr. Manhole meets excellent leads on trade-show floors like World of Concrete and was losing them afterward. The Salesforce org had grown cluttered with duplicate picklists and dead fields, the integration to their inventory system had quietly stopped working, and there was no engine to follow up with the paving contractors, municipalities, and dealers they had just met. The first job was the integration, because a sync that fails silently is worse than no sync at all.

The inventory integration had two problems. It had been built to create sales orders, but the business had since moved to a quote-to-estimate process, so it was automating a workflow nobody used. And its access tokens expired without warning, which is why product sync would simply stop. We rebuilt it so an accepted quote and its line items create an estimate in the inventory system, with customer and product sync, and added a scheduler that renews the integration's tokens five days early on a daily cadence - so the sync can never silently die the way it used to.

Then we made the leads work. A flow rates every lead one to five stars on timeline, authority, budget, need, and next step, and four- and five-star leads convert automatically: a five-star lead means a zero-to-ninety-day timeline, a confirmed need, a decision-maker, budget in hand, and a defined next step. Lead assignment routes by state and country across twelve territory queues, built to survive the repeated territory reshuffles and rep changes the business kept making - each of which would otherwise mean re-pointing rules, queues, and historic records by hand.

The nurture engine is the part that compounds. We built roughly sixty Account Engagement email templates across more than fifteen programs, with distinct journeys for municipalities, subcontractors, and paving general contractors - open-and-click branching, inactive-prospect drips, and existing-customer promotions - all feeding off the trade-show campaigns and lead uploads built around the shows that matter. One early sender-verification failure turned out to be a domain registered as "www.critex.com" instead of "critex.com," the kind of one-character fix that only surfaces when you are looking closely.