Product-Led Revenue Engine
Usage signals land on the account, and reps work the accounts that are already showing intent.
What's included
- Product event pipeline into the CRM through Segment or direct integration
- Product-qualified lead definition agreed with product and sales
- Scoring model combining usage, fit, and engagement
- Routing and alerting so signals reach a rep while they are warm
- In-app and lifecycle nurture tied to real behaviour
- Trial-to-paid conversion reporting
- Rep enablement on how to read and act on the signals
Not included: Product instrumentation inside your application · Data warehouse implementation · Pricing or packaging strategy








